• What is an entrepreneur?
• Approaches to the start-up phase
• The lean start-up approach in action
objectives:
- A comprehensive overview of the features of entrepreneurial activities
- An in-depth discussion of various approaches that individuals may adopt when they start a new venture
- An application of the lean start-up approach to a business case
outcomes:
1....
The lecture aims to present innovation as a major driver of competitiveness. It aims to describe different types of innovation.
Objectives
To present innovation as a source of competitive advantage
Outcomes
Basic knowledge about different types of innovation
The lecture aims to present some of the main activities a company should manage in order to create a successful innovation.
Objectives
To know different phases of a typical innovation process
Outcomes
Basic knowledge about how to manage an innovation process.
Business model is a conceptual description of the method of value creation, — economic (revenue, profit), social (image), etc. It is a description of how the company will make money. It shows what needs are to be done to grow a business, the resources it needs, and how to put it into a single mechanism.
• What is a business model, why is it needed
• Types of business models
• Overview of...
While studying this lecture, students will learn about digital technologies for the development of entrepreneurship and startups and search resources for data analysis. Listeners will learn how to use Google Public Data Explorer, Google Trends, Google Market Finder, Google Sites, Google Analytics, Platforms and services for running projects (startups).
Project management software can help...
