Speaker
Description
Syllabus outline:
1. What is an entrepreneur? (Lecture)
2. Approaches to the start-up phase (Lecture)
3. The lean start-up approach in action (Hands-on)
Objective competences:
1. An overview of the features of entrepreneurial activities
2. A discussion of various approaches that individuals may adopt when they start a new venture
3. An application of the lean start-up approach to a business case
Intended learning outcomes:
1. Knowing the economic function of entrepreneurship
2. Knowing the strengths and weaknesses of different patterns to the start-up
3. Being able to apply the principles of the “lean start-up” methodology to an entrepreneurial idea
Literature
1. Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Currency.
2. Eisenmann, T. R., Ries, E., & Dillard, S. (2012). Hypothesis-driven entrepreneurship: The lean startup. Harvard Business School Entrepreneurial Management Case, (812-095).
